Do you have a list of contacts?
Of course you do, inside of your cell phone. But do you even remember who half of those people are?
If you have your phone integrated into Facebook or another Social Network, you probably don’t know a large percentage of people on your contact list.
Today I want to talk about building your business using your list of contacts, and how to grow a list of contacts that is interested in what you have to offer.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.
A lead is usually allotted to an individual to follow up on. Once the individual reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.Wikipedia
This is pretty complicated, right?
To generate leads, you have to go thru an entire process, and then to turn those leads into sales, you have to go thru another process. Hearing things like this may make you never want to get involved in the relationship marketing business.
The truth is, when you are developing solid relationships with people, the process is you. You have to learn what the products are, and how to explain all of the advantages, but you don’t have to have a complex, automated sales system to close the deal. You just need a memory.
You and I as humans were meant to have relationships. When it comes to building a business however, you need a way to manage those relationships. You need a way to engage with everyone you have a relationship with at the appropriate time, so you definitely do need a system.
The system must be unique to you and your personality and schedule. But you need to have a system. The first thing you need to do is remove the clutter from your contact list. If you don’t know who someone is because your Social Media is integrated into your phone, either remove that contact OR GET TO KNOW THEM. Reach out to them and see if they respond, if they don’t you can remove them from your contact list. You might as well remove them from your friends list or follow list as well.
Stay in touch with the people on your contact list. This is why you need to have a system. You need to be able to keep track of who you are staying in touch with, and who you need to let go. If someone doesn’t for whatever reason want to stay in touch with you, there is no reason to have them in your contacts. Your contact list needs to be something you go thru frequently, not to sell, but to exchange thoughts, conversation and ideas.
Build your relationships thru marketing.
Listen to people and let the conversation and exchange lead you to the end result.
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